About Me

Hello, I’m Ella Townsend! I’ve always been drawn to the intersection of creativity and storytelling, whether it’s through fashion, design, or experiences that connect with people. Growing up, I loved exploring style, experimenting with outfits, and thinking about how design could make everyday moments feel special. That curiosity naturally led me to pursue a degree in Fashion Merchandising and eventually a career where I could blend creativity with strategy.

I have gained leadership and strategic experience in a variety of roles, including serving as Vice President of Marketing for my sorority, where I led rebranding initiatives and digital campaigns that increased engagement by over 30%. I also worked as Merchandising Manager for Couture à la Cart, The University of Georgia’s Retail Entrepreneurship initiative, where I oversaw product selection, team collaboration, and visual merchandising.

As Assistant Store Manager at Cheeky Peach Boutique, I managed inventory, visual merchandising, and a sales team while creating personalized customer experiences both in-store and online. Most recently, as the Retail Strategy & Integration Intern at Disney Consumer Products, I support cross‑category merchandise strategy and product development for major theatrical releases and park initiatives. I build operational tools and storytelling resources that align cross‑functional teams from ideation through execution.

I’m excited to continue building on these experiences and applying my expertise to future opportunities where creativity, strategy, and customer experience intersect.